My 2 interactions with this dealership have both been negative I am sorry to say.
When I was looking for my Z4 about 18 months ago, I went in to the dealership and found a nice 05 Sterling Gray 3.0 for which they were asking 19,995. It was about 2k overpriced at the time and after a test drive, I came back to sit down and told the salesman I was wiling to pay KBB retail for the car. I had to endure the usual 30 minute wait alone while the salesman had to "consult" the ASM (I loved reading the recent post about the Edmunds undercover reporter explaining the purpose of the wait...). Anyway, after spending 2 hours or so total in the dealership and after careful consideration, they said they couldn't come down one dollar on the car. Not even a token 100 bucks? I walked briskly out the door.
Fast forward to when I took the Z4 I did end up buying in for a service and new tires. I brought the car in, asked them to make sure they knew exactly what tires fit the car (they apparently couldn't do this / didn't want to do this over the phone knowing my model and year), and directed them to order Michelin Pilot Sport (Non-Runflats). When I came to pick the car up on a Saturday, they could not find the key to the shop where the car was kept overnight. A key. Seriously? I had to come back on Monday and then find out they had ordered more expensive Pirellis for the car, installed them and presented me a bill for 1.8k for the tires separate from the service. Needless to say I had a total meltdown in front of the entire service department and customers (I am normally very chill). The problem was fixed 4 days later after they could locate the correct tires.
I received a BMW USA survey about my service experience and there weren't a lot of 5's (or 3's for that matter) on my response. Shortly after, the service manager asked me by phone to come in and chat. I explained that I was busy and had no intention of coming in to chat.
Generally, both the sales and service side displayed a sense of arrogance and lack of care for their customers that made me never want to buy a BMW again. However, I love the damn cars so much, I am back again in the fold.
If anyone knows of an independent BMW mechanic in the Hampton Roads area, please drop me a PM. Thanks!
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