Thanks everyone for the replies. I think the suggestion to try a lumbar pillow first is a reasonable one. Anyone have an example that's worked well for them? (I was thinking that most of the ones I've seen for sale would have an issue staying in the right place. One that doesn't have straps would probably sit too low on the seat for my taste, and one with straps would have trouble staying in the right place because of our relatively large side bolsters.) I'll probably start playing around with options this weekend and will let you guys know if I have any epiphanies.
I'm going to be near a dealership this morning running an errand. I'm tempted to ask them to quote a price for the lumbar retrofit. Anyone want to guess what they'll quote (driver's side only)?