+1
Printable View
This has to be one of the worst pieces of marketing collateral ever.
Attachment 22728
"We know the cooling system, bushings, suspension, and window regulators break all the time, so if it hasn't yet, it's about to."
And that's coming from a BMW dealer ? Amazing.
That's absolutely ridiculous and close to being disrespectful.
Sent from my SM-G925V using Tapatalk
wtf lol whoever approved that from corporate should be fired.
That is hilarious!
I'm with BP on this (although for a different reason since a good indie shop will not necessarily break your wallet). I see it as a friendly reminder that their vehicles are equipped with regular scheduled service reminders, and if you haven't seen yours pop-up in a while then it's more than likely to very shortly. Just a recommendation to be proactive regarding scheduled service. For the average owner who only notices you have to pump gas into it regularly that's not a bad thing, whereas on an enthusiasts board like this we're normally way ahead of the game and just as likely to DIY it anyway, so it may come across as offensive.
Besides, everyone knows service is where the $$$$$'s are at for dealerships, so it's merely cheap advertising and may in fact be beneficial to the average owner in catching something early on that could be catastrophic if allowed to go unchecked in the long run.
Either way, much ado about nothing in my humble opinion. :)